Campaigns, documents, and advanced features

Unsubscribe links in campaigns

The quick answer

Commercial outreach needs an appropriate opt-out path, accurate sender identity, and a postal address. Use the campaign's supported unsubscribe behavior and verify it in the final review.

Manage a recipient's permission

  1. Find the exact recipient

    Check the contact and recipient permission register. Confirm which account/team is responsible for the message.

  2. Record a supported basis

    Use the appropriate basis, permission status, and evidence reference in Compliance controls. Do not infer consent from an email open.

  3. Honor withdrawal

    Record withdrawn/objected permission and use unsubscribe or suppression controls so new work respects the preference.

  4. Review queued outreach

    Check pending campaigns, follow-ups, and integrations. Re-subscribe only after a valid new permission event and an accurate record.

IN YOUR WORKSPACE

What it looks like

The real Contacts workspace is used to manage fictional example recipients.

  1. Find your audience

    Search contacts and choose a list or filter.

  2. Contact details

    Check names, email addresses, and personalization data.

The real Contacts workspace is used to manage fictional example recipients.

The real Contacts workspace is used to manage fictional example recipients.

  1. Find your audience

    Search contacts and choose a list or filter.

  2. Contact details

    Check names, email addresses, and personalization data.

Review ContactsRead the complete product guideFTC guidance for commercial email