Campaigns, documents, and advanced features
Understand campaign unsubscribes and bounces
Elite support2 min readThe quick answer
An unsubscribe is a preference change; a bounce is a delivery outcome. Keep permanent failures and opted-out contacts excluded, and read temporary failures from their provider error.
Review bounces and suppression
Open recipient-level status
Find the campaign and affected recipient. Read the provider error to distinguish a temporary failure from a permanent rejection.
Keep permanent failures excluded
Do not repeatedly resend to hard-bounced, unsubscribed, or suppressed contacts.
Repair the audience
Remove invalid or stale addresses, review the source and consent, and verify your sender authentication and recent sending pattern.
Retry only eligible work
For temporary errors, wait for the provider's indicated recovery condition and use the permitted retry path. Request support review if the account remains blocked.
IN YOUR WORKSPACE
What it looks like
Campaign detail shows recipient progress and delivery outcomes.
- Recipient outcomes
Individual sends and replies have their own totals.
- Sequence progress
Read completion alongside the campaign's current status.
