General troubleshooting

An email shows an unusually high number of opens

The quick answer

Inspect raw events and classifications before reading the count as repeated human attention. Preloads, scans, caches, forwarded copies, and your own activity can create requests with different meanings.

PREFER TO WATCH?

See it in action

Read the video transcript

In Latest activity, search for Atlas. Open Maya's message to inspect the individual report.

Check the recipient and timeline: one likely-human open, no clicks. You can download a certificate for this message.

Now open Elena's privacy-protected event. The privacy fetch stays separate from likely-human engagement.

Open Email tracking and change the report period to seven days. The report updates to the selected window.

Read open activity correctly

  1. Find the tracked message

    Open Email tracking and search by subject or recipient. Choose a date range that includes the send.

  2. Inspect the event classification

    Likely-human evidence is separate from privacy-protected image fetches, security scans, sender/self activity, and unknown requests.

  3. Check delivery scope

    A normal email with multiple recipients shares a tracker. Use individualized campaign deliveries when you need recipient-level attribution.

  4. Use other evidence

    A likely-human click may imply access when images are blocked. Replies come from a connected mailbox and are separate evidence.

IN YOUR WORKSPACE

What it looks like

The product report separates engagement and signal quality, using fictional example data.

  1. Report filters

    Choose the period that includes the message you sent.

  2. Signal mix

    Keep likely-human activity separate from privacy and automated signals.

  3. Tracked messages

    Open a message row to inspect its individual event timeline.

The product report separates engagement and signal quality, using fictional example data.

The product report separates engagement and signal quality, using fictional example data.

  1. Report filters

    Choose the period that includes the message you sent.

  2. Signal mix

    Keep likely-human activity separate from privacy and automated signals.

  3. Tracked messages

    Open a message row to inspect its individual event timeline.

Open email trackingRead the complete product guide