General troubleshooting

Emails appear in Gmail's Promotions tab

Elite support2 min read

The quick answer

Gmail chooses categories from its own rules and recipient context. Tracking cannot force Primary placement; review the actual message, sender reputation, and wanted-mail behavior instead.

Check deliverability

  1. Use the real sending context

    Open Deliverability with the actual sender, subject, body, audience size, and tracking domain.

  2. Review authentication

    Check SPF, DKIM, and DMARC with your mail/DNS provider. A branded tracking CNAME is different from sending-domain authentication.

  3. Review the list and message

    Send wanted mail, remove hard bounces, honor opt-outs, use accurate identity, and avoid abrupt volume changes or misleading subjects.

  4. Fix blocked checks

    Address connection, DNS, recipient, and content issues before launch. Read warnings in the context of your audience and provider's error.

IN YOUR WORKSPACE

What it looks like

Campaign sending should follow a sender and audience readiness review.

  1. New campaign

    Start a draft before choosing the message and recipients.

  2. Campaign progress

    Open a campaign to inspect recipient results and its current state.

Campaign sending should follow a sender and audience readiness review.

Campaign sending should follow a sender and audience readiness review.

  1. New campaign

    Start a draft before choosing the message and recipients.

  2. Campaign progress

    Open a campaign to inspect recipient results and its current state.

Run Deliverability preflightRead the complete product guide

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