General troubleshooting

Fix common mail-merge errors

The quick answer

Check headers, email syntax, missing fields, supported variable syntax, and fallback behavior. Preview the imported data and review suppression before launching a personalized campaign.

PREFER TO WATCH?

See it in action

Read the video transcript

Create a campaign named Partner briefings. Check the sender and business details, then continue.

Add first-name and company fields with fallback text. Write the message, add a three-day follow-up, and continue to recipients.

Select Maya and Jon, then continue. Review the two recipients and the follow-up timing together.

Run preflight and read each result. This example needs sender setup before it can be launched.

Return to Campaigns to find the saved draft. Complete the flagged checks before approving a live send.

Prepare personalized emails

  1. Prepare a clean source

    Use Contacts/Lists, CSV, or a Google Sheets source offered by the recipient import dialog. A Sheets import needs headers, an email column, a valid range, and read-only authorization.

  2. Check the fields

    Match the import headers to the fields used in your message. Use a fallback such as {{first_name|there}} or {{company|your team}}.

  3. Preview representative rows

    Inspect at least one complete record and one record with missing optional fields. Check subject, body, links, and punctuation.

  4. Review delivery scope

    Use a campaign for separate emails with recipient-level tracking. Confirm the final audience and suppression checks before launch.

IN YOUR WORKSPACE

What it looks like

The actual campaign message editor uses supported personalization fields.

  1. Setup steps

    Move through setup, message, recipients, and review.

  2. Personalization

    Use supported merge fields and fallback text in the subject and body.

  3. Continue

    Preview the audience and message before approving a launch.

The actual campaign message editor uses supported personalization fields.

The actual campaign message editor uses supported personalization fields.

  1. Setup steps

    Move through setup, message, recipients, and review.

  2. Personalization

    Use supported merge fields and fallback text in the subject and body.

  3. Continue

    Preview the audience and message before approving a launch.

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